Indie Web Camp logo redesign

Over the past few months, I’ve been working on redesigning the Indie Web Camp logo.

• IndieWebCamp Logo Study
• In Response to @andigalpern’s IndieWebCamp Logo Redesign
• Toward an IndieWebCamp Logo Redesign: Iterations in the key of C

Original Version

The original version, as designed by Crystal Beasley, was flawed certainly, but was a source of inspiration and starting off point. My goal of my redesign was to honor the spirit of the original while improving it.

Redesign Versions

Below are the final iterations of the Indie Web Camp logo (shown in its full lockup). There are also square and white versions. The logo files are are available as: Sketch, Illustrator (.ai), PDF and PNGs at various sizes. I’m very happy with the final product.

github.com/indieweb/branding