It's not multi-tasking.
It's fast context switching.

Golf metaphors!

@a_beautiful_lye Get used to it. Lots of over-sharing on the Twitters. ;)

I'm peeing while on a conference call. Mute button!

"Winning designer's Twitter handle set in Helvetica Neue Bold on a large, prominent billboard in San Francisco's SOMA" : http://design.greplin.com